LESER News 01_2024 Produktkommunikation_freigestellt
Representative product presentation for the LESER High Performance product group. (to enlarge, please click on the picture)

SPOT: New representative product images for consistent product communication.

Current product renderings are now available for each product group and type. These 3D visualizations serve as representatives for other sizes and versions of the same product group or type. Representative renderings ensure a consistent presentation of the products and are an element of our product communication. The images are stored in the LESER SPOT (Single Point of Truth) system.

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SPOT forms the basis for successful product communication. (to enlarge, please click on the picture)

What does product communication mean?

Product communication is an essential part of LESERs marketing strategy. For LESER, this means collecting product information, preparing it, bundling it for specific media and forwarding it to the relevant target groups. This includes images, texts and technical information that reach customers via the website, price list or catalogs. 

The aim is to present our products and services convincingly and to be perceived as the first choice. In future, we would like to focus more on a consistent presentation. SPOT supports this as a Single Point of Truth through efficient organization and management of product information.

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View PDF table with the links to the product presentations. (to enlarge, please click on the picture)

Convince visually with representative images

All representative product renderings are available in the standard view: as a full valve in half profile, as shown in the example image. For the product groups and types, please use the SPOT links from the attached table as of now. The types in bold are also the representative product images for the respective product group.

By using these links, users can access the most recent representative product presentation, which strengthens LESERs digital product communication.

If you have any questions about SPOT, please send a message to spot@leser.com.

Carina Ernst (ernst.c@leser.com) is available to answer questions on the subject of product communication.